Mobile Usage Addictive & Overwhelming For Young Australians

The latest Digital Australia report from Ernst & Young revealed that young Australians are almost constantly online with their mobile devices and are increasingly overwhelmed and distracted by the information their device provides. The research also sheds light on how consumers prefer to interact with mobile and provides insights for brands hoping to engage the new generation … Read more

Mobile Pre-Roll Outperforms Desktop – New Report

Australian mobile video inventory is up more than 400% last year, with mobile pre-roll completion rates booming and click rates at 3 times that of desktop and display. TubeMogul’s Q4 quarterly report examines trends and changes in inventory costs, viewability rates and more for brand advertisers. The report includes insights on mobile video ad CPMs, click rates … Read more